Posts by Marc

The one-page NPD Plan

Posted by Marc on 20 Apr 2010

I discussed some tips in the previous post to help you in the development of your New Product Development plans for the coming financial year. I thought it might also be a good idea to give you a practical way of refining and summarising the output for your NPD planning, brainstorming and research activities. It comes in the form of a single-page document. A one-page document (be it a business plan, proposal, marketing strategy or other important business communication) works incredibly well for our increasingly time-poor business community. It’s important to note that a one-page plan...

NPD planning

Posted by Marc on 20 Apr 2010

As we move well into the final quarter of this 2009-10 financial year, the business community begins to ramp up it’s planning, strategizing and forecasting activities. So it got me thinking: how about developing a formal New Product Development (NPD) plan just as you would a cashflow, marketing and overall business plan? To develop a decent NPD plan, you would need to consider the following goals as essential: Deliver new products and services that are relevant to your customers real needs and desires (regardless of whether your customers are aware of them or not!) Help your business...

Mitsubishi Triton Sports Bar

Posted by Marc on 18 Apr 2010

  Victorian design and automotive manufacturing has provided some welcome return fire in the battle to keep operations in local hands and local jobs. Mitsubishi Motors has signed a major deal with Frontline Australasia for the manufacture of a premium aluminium sportsbar to be fitted to its latest Triton range. The three-piece solution by Melbourne industrial designer Marc Fraser is a welcome piece of news for the local automotive industry and helps provide increased security for Frontlines 96 employees. The sportsbar will be a “port of entry” fitment option that enables...

Spare wheel carrier – Jeep Commander

Posted by Marc on 13 Mar 2010

Development of an aftermarket spare-wheel carrier for Jeep Commander – including gas-assisted opening mechanism and vehicle mounting solutions

Toyota Prado Nudge Bar

Posted by Marc on 13 Mar 2010