Business of Design

The one-page NPD Plan

Posted by on 20 Apr 2010

The one-page NPD Plan

I discussed some tips in the┬áprevious post┬áto help you in the development of your New Product Development plans for the coming financial year. I thought it might also be a good idea to give you a practical way of refining and summarising the output for your NPD planning, brainstorming and research activities. It comes in the form of a single-page document. A one-page document (be it a business plan, proposal, marketing strategy or other important business communication) works incredibly well for our increasingly time-poor business community. It’s important to note that a one-page plan...

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NPD planning

Posted by on 20 Apr 2010

As we move well into the final quarter of this 2009-10 financial year, the business community begins to ramp up it’s planning, strategizing and forecasting activities. So it got me thinking: how about developing a formal New Product Development (NPD) plan just as you would a cashflow, marketing and overall business plan? To develop a decent NPD plan, you would need to consider the following goals as essential: Deliver new products and services that are relevant to your customers real needs and desires (regardless of whether your customers are aware of them or not!) Help your business...

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