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Which white is right?

Posted by on 2 Aug 2013

Which white is right?

Whether you are a ‘car-lover’ wishing to improve the look of your vehicle, or want improved night-time driving visibility, Performance headlight globes can provide the solution you are looking for. Performance headlight globes achieve this through high-intensity illumination, and a range of striking hues of light. However with a wide range of options available how can you be sure your picking the right globe? As a long-standing leader in performance headlight globes, NARVA wanted to make it easier for consumers to understand the benefits of performance headlight globes, and select the...

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Massive trade fairs and sore feet

Posted by on 1 Aug 2013

Massive trade fairs and sore feet

I recently visited the Guangzhou LED lighting exhibition in South East China – and apart from being an amazing experience, it got me thinking about the merits and benefits of visiting trade-fairs, and why anyone in product development should make it a priority. The show I visited took place at the Canton exhibition centre, located on the south-side of the Pearl River in Guangzhou. The venue spans approximately 190,000 square metres (yes, that’s nearly 50 acres!), and around 110,000 people visit this particular show each year. It was a fantastic experience to be able to travel...

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Presenting products in the best light!

Posted by on 7 Oct 2012

Presenting products in the best light!

Walk into any home lighting store and you will see a myriad of lights on the roof, walls and floor displays – all illuminated to show you the ‘full effect’ and help you to select the right light for your home. This style of display works for lights that are used in the same way at home, but not high output lights which are designed to be used in an underwater environment.  Pool owners want lights that create dazzling visual effects underwater. This requires both high light output and a range of intense colour options.  Looking at the same light out of water would be ‘blinding’ and...

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High performance packaging…

Posted by on 25 Sep 2012

High performance packaging…

For some people cars are more than just a means of getting from Point A to Point B; car-enthusiasts are always looking for ways to improve the performance and look of their ‘ride’.  Performance headlight globes can do both – improving night-time visibility through high-intensity illumination, whilst offering striking custom colours and light-hues. NARVA has a long-standing reputation as a leader in performance headlight globes. In response to advances in globe technologies, NARVA needed to launch a new range of products that maintained their market-leadership position, and part...

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Check before taking the plunge!

Posted by on 22 Sep 2012

Check before taking the plunge!

“How do I convince consumers our product as good as we say it is?” This is a common problem for many companies, especially in a world where consumers are becoming increasingly sceptical of product claims in advertising and marketing. For Spa Electrics, the answer was “Let them see it for themselves!” The easiest way to prove to customers that their pool would look great with a retro-fit ATOM light was to let them “Try before you buy”. However, finding a convenient way for pool-owners to test a light in their own pool posed a significant challenge for Spa Electrics and MANO. The...

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This awesome product really sucks!

Posted by on 19 Sep 2012

This awesome product really sucks!

Spa Electrics’ highly anticipated Pro-Series safety suction outlet has just been released to the Australian market. The Timeline: We have collaborated with Spa Electrics on this project for over 2 years in numerous capacities, including contributions to Spa’s industry stakeholder submissions during the creation of AS1926.3-2010; product design, prototype construction & testing, tooling, pre-production trials and product communications. The Challenge: Recent changes to Australian Standards and Building Code regulations require all new pool and spa installations to meet tough new...

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