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Dieter Rams – 10 Principles of Good Design

Posted by on 15 Jul 2012

Dieter Rams – 10 Principles of Good Design

Dieter Rams; one of the most influential industrial designers of the last 50 years recently celebrated his 80th birthday. Renowned for his work for clients such as Braun, his user-friendly, minimalist design style has created several iconic products. This milestone reminded me of the 10 principles of Good Design that he published in the early 80’s in response to the question “What makes good design?” This is not an easy question to answer. ‘Good design’ can be highly subjective, and our emotional response to objects is often difficult to articulate. However it is a question that...

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Immersed in design at Liquidlife

Posted by on 29 Nov 2011

Immersed in design at Liquidlife

A case study of our collaboration with Liquidlife Kayaks and Design Victoria has recently been published on the Design Victoria website:   Facts at a glance Challenge Liquidlife imports and distributes a diverse range of kayak products and accessories. The company’s growth prospects are currently limited due to contractual agreements that restrict their ability to export kayaks back into European and US markets. Liquidlife have decided to develop their own range of kayaks, using new manufacturing technologies to yield stronger, lighter and more visually appealing kayak designs...

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ATOM Lights recognised for “good design”

Posted by on 4 Aug 2011

ATOM Lights recognised for “good design”

Spa Electrics’ collaboration with MANO Design has been recognised as a “Good Design” in the 2011 Australian International Design Awards (AIDA). The Victorian manufacturing and technology company has developed a new range of LED pool and spa lighting for the competitive 60mm niche-style underwater lighting segment, with numerous design and electronic innovations & patents pending. The modular lighting range is designed for installation in new concrete, fibreglass and vinyl pools, and can also be retro-fitted to existing pools. The products incorporate numerous...

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MANO Design: Great new name, same great design service

Posted by on 1 Jul 2011

MANO Design: Great new name, same great design service

As of 1st July 2011, Melbourne’s newest Industrial design and product development firm, MANO Design, has been formed by Simon Andresen and Marc Fraser. MANO Design is the culmination of nearly 12 months of planning and preparation, and represents a new chapter in each of Simon and Marc’s careers as professional industrial designers. A Spanish term for “hand,” the MANO name and identity represents Simon and Marc’s hands-on and pragmatic approach to product design, and reinforces their intent to remain at the coal face of all client projects to ensure client...

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