News

Automotive door hardware

Posted by Marc on 13 Jul 2010 in Folio, Product Design | 0 comments

Styling evolution and functional enhancements

Top 10 prototyping tips (+ comparisons)

Posted by Marc on 12 Jul 2010 in Tips and Tricks | 0 comments

As product developers, there is no better way of learning how well your concept will work is to build a physical prototype. Depending on your specific requirements, your prototype doesn’t need to be super elaborate or complicated. In essence, your prototype should be designed to answer questions you still have about your design. You may need to verify functionality, performance, assembly fitment, ergonomics or other crucial attributes that may have been too difficult to assess through sketches, 3D CAD or other “desk-based”...

Radiant washing liquid packaging

Posted by Marc on 13 May 2010 in Folio, Packaging Design | 0 comments

Structural bottle design of 750ml and 1.25 litre variants. Australia-wide release through major supermarkets and retailers

The one-page NPD Plan

Posted by Marc on 20 Apr 2010 in Business of Design, Tips and Tricks | 0 comments

I discussed some tips in the previous post to help you in the development of your New Product Development plans for the coming financial year. I thought it might also be a good idea to give you a practical way of refining and summarising the output for your NPD planning, brainstorming and research activities. It comes in the form of a single-page document. A one-page document (be it a business plan, proposal, marketing strategy or other important business communication) works incredibly well for our increasingly time-poor business...

NPD planning

Posted by Marc on 20 Apr 2010 in Business of Design, Tips and Tricks | 0 comments

As we move well into the final quarter of this 2009-10 financial year, the business community begins to ramp up it’s planning, strategizing and forecasting activities. So it got me thinking: how about developing a formal New Product Development (NPD) plan just as you would a cashflow, marketing and overall business plan? To develop a decent NPD plan, you would need to consider the following goals as essential: Deliver new products and services that are relevant to your customers real needs and desires (regardless of whether your...

Mitsubishi Triton Sports Bar

Posted by Marc on 18 Apr 2010 in Folio, Product Design | 0 comments

  Victorian design and automotive manufacturing has provided some welcome return fire in the battle to keep operations in local hands and local jobs. Mitsubishi Motors has signed a major deal with Frontline Australasia for the manufacture of a premium aluminium sportsbar to be fitted to its latest Triton range. The three-piece solution by Melbourne industrial designer Marc Fraser is a welcome piece of news for the local automotive industry and helps provide increased security for Frontlines 96 employees. The sportsbar will be a...

Spare wheel carrier – Jeep Commander

Posted by Marc on 13 Mar 2010 in Archive, Folio | 0 comments

Development of an aftermarket spare-wheel carrier for Jeep Commander – including gas-assisted opening mechanism and vehicle mounting solutions

Toyota Prado Nudge Bar

Posted by Marc on 13 Mar 2010 in Folio | 0 comments

Chairs for Charity: Tommy Lee Jones

Posted by Marc on 13 Feb 2010 in Archive, Folio | 0 comments

Creative design project for “Chairs for Charity”. Raised $3,000 at gala auction for Breast Cancer Institute, Make-a-Wish and Australian Drug Foundation.

Chairs for Charity: Hugh Jackman

Posted by Marc on 13 Jan 2010 in Archive, Folio | 0 comments

Creative design project for “Chairs for Charity”. Raised $4,500 at gala auction for Breast Cancer Institute, Make-a-Wish and Australian Drug Foundation.